Anandam World City Case Study
Phase I
- Problem Statement :
- The project was experiencing low traction and awareness, resulting in fewer site visits.
- Outcome :
- Achieved a 130% increase in site visits during Phase I.
- Result : 21 Site Visits
Phase II
- Problem Statement:
- Despite increased site visits, there were no immediate conversions.
- Outcome :
- Generated a significant number of leads, achieving a standard real estate conversion ratio of 100:1.
- Result : 209 Leads at a Cost Per Lead (CPL) of ₹245
Phase III
- Problem Statement:
- There was a need to optimize the CPL and improve the quality of leads.
- Outcome:
- Successfully reduced the CPL from ₹245 to ₹158.
- Achieved a conversion ratio of 3:100.
- Result : 313 Leads at a CPL of ₹150
- Additional Strategy : A/B Testing of Ad Sets
PROJECT SUMMARY
Total Number of Leads :
5,000+
Total Number of Appointments Booked:
650 approx.
No. of Deals Finalized:
13
Project Duration:
3 Months
